Web banner design is an essential element of online advertizing. Other forms of Internet marketing such as organic search engine optimization can be slow, expensive affairs. Web banners offer the distinct advantage of being cheap to produce as well as instantly effective. However many marketers fail to capitalize on the unique advantages of the medium.
In pursuit of the lowest possible development costs these companies commission their design work to unproven amateurs that are unaware of what makes an effective web banner design so successful. Let’s go over some of the most important aspects of banner design.
Web banners have quite a weighty task to accomplish. First they have to grab a user’s attention, then they have to win a consumer’s confidence and finally they have get the consumer excited enough about the product or service being offered to click.
In order to get the user interested it’s important to send the appropriate message via the colors employed in your web banner design. Some color combinations are obvious such as pinks and purples for highly feminine products (especially for children), whereas the psychology behind other palettes can be more surprising, for example did you know that black conveys a sense of luxury and exclusivity?
In order to win the user’s trust it is important to consider a web banner’s text elements. If you have access to glowing customer testimonies or review snippets from top industry experts, be sure to incorporate them into your design. Alternatively you can include references to any official certification or approval that your product has attained. It is also a good idea not to make unrealistic claims in your banner.
Getting customers to click on your banner is usually a matter of designing a great call-to-action. Make it as big as possible and fill it with exciting commands related to your product, for example ‘Try Free Sample’.
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