Web banner design is extremely variable in terms of quality, even in 2011. The reason for this is that because of their relative simplicity web banners can theoretically be outsourced to extremely cheap designers. However in practice low cost designers often cut corners and produce second rate web banners, quite simply they’re not being paid enough to make an effort and they have to work extremely long hours just to make ends meet, that means compromise and compromise is not good for your business. Let’s go over some good ideas for banner design. (more…)
Twitter layout design is finally starting to get the attention it deserves. Marketing in 2011 is all about branding yourself as modern technology makes it possible for people with only limited technical knowledge to create attractive designs. While the tools are all there, inexperience can still lead to mishandling and neglect of the opportunities available. The following are a few suggestions to help you on your way. (more…)
Creating a Landing Page demands a basic knowledge of both Internet Design and Marketing. There are many variables for a web designer to juggle when it comes to design a landing page. But we will get to that in a few.
You want to know how to create a landing page? Well, it’s your lucky day! We’ll share some tips and basic instructions to create an effective landing page. That way, you will know how to implement this tool of massive reach in an effective way as part of your marketing campaign. (more…)
Web Banner seem to be designed for aggressive, competitive publicity. They’re bright and, when well done (taking into account design, message, location, volume and such)they send the message through massively and accurately. A marketing campaign should always consider the use of these because they get your customers clicking. However, there is an aspect to banners that hasn’t been exploited deeply yet: institutional campaigns. (more…)
So you already have a nifty, brand new layout for your social network profile. What a great start! It probably feels like wearing a Power Suit with a matching t-shirt, nice Italian shoes and silver cufflinks. The layout design is flawless and it encompasses every single aspect of your company’s image, philosophy and products. And it feels so good to look at it. You know your product’s most intricate aspects and you have carefully outlined and organized every single aspect of your Social Networks’ marketing campaign: targets, communities, channels, visuals… (more…)