Web banners sit at the apex of advertizing media. We have never known more about consumer psychology than right now. Does this mean that consumers are easier to manipulate than before? Absolutely not, everything marketers learn about consumer psychology is learned by the consumer as well. As a result of massive advances made in the field of information technology consumers are now better educated and more demanding than ever before.
A good design banner shows an understanding of the intricacies of consumer psychology and seeks to capitalize on them without deceiving the customer. There are a number of ways you can do this well, and a number of ways you can fail spectacularly and damage your brand so let’s take a look at a few best practices.
Appeal to your demographics’ needs and desires. Include insightful questions like ‘Interested in working abroad?’ or ‘Interested in learning a second language?’ If the answer is yes than the customer will almost always click if only to get a better idea as to what’s out there.
Web banners are a lot more effective when they include some kind of call to action like an icon that says ‘Read More’ or ‘Register Today’. Without this potential customers might not even recognize that there is a link there.
You need to make sure that the aesthetic of your design banner is consistent with the aesthetic of your website, or at the very least your landing page. Use the same colors, make sure your logo is prominent everywhere (place it on your call to action as well), and whatever slogans you use to promote your business. If you fail to do this customers may become confused when they are linked to a site that they don’t recognize and click away.
Web banners are an excellent asset when done well: they’re cheap, effective and reach a great number of people, follow these steps and your design banner campaigns should prove quite successful.
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