Web banner design is currently the hottest thing on the market. In recent years consumer attention has been diverted from classical advertizing media at such incredible speed that most marketers are at a loss as to how to capitalize and are busy playing catch-up.
As an unprecedented phenomenon modern online marketing is absolutely rife with misguided, shoddy and just plain lazy attempts to win consumers over with cynically low quality advertizing. If you don’t want your web banners to follow this pattern have a look at the following web banner design tips:
1. First things first, you need to consider how long it takes for your banner to load, that means making it viewable for the lowest spec computers. This means that lengthy flash animations are out of the question, concentrate on concise, persuasive text and images instead.
2. Web banners have very little time to get their job done; people tend to ignore them as they came to page looking for other information. In order to grab the consumer’s attention appeal to their needs and desires, what needs or desires does your product satisfy? If the answer is none then you need stop reading this article right now and go find a product you can sell. For example if you sell vacations you should include something like ‘Need to get away from it all?’
3. When a customer clicks on your web banner design make sure they can identify your landing page as the same company. Display your logo prominently and use the same colors for both. If the customer gets confused and thinks they’ve been linked to another company they will click away pretty darn quickly.
4. For some consumers web banners, especially animated web banners, can be intimidating as it’s sometimes not made clear what will happen if they click them. Good web banner design includes a call to action that invites the consumer to click and shows them where to do it.
Keep these tips in mind and you should avoid most of the major banner design pitfalls and your campaigns should flourish.
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