Twitter layout design is finally starting to get the attention it deserves. Marketing in 2011 is all about branding yourself as modern technology makes it possible for people with only limited technical knowledge to create attractive designs. While the tools are all there, inexperience can still lead to mishandling and neglect of the opportunities available. The following are a few suggestions to help you on your way.
First of all personalize your side-bar to draw attention to information you want to highlight, it’s also a good idea to include icons that link to other pages such as Facebook or YouTube. This promotes information sharing and spreads your brand, not to mention raises your profile with search engines.
Create consistency between the general aesthetic of your twitter layout, your profile picture, your logo, etc. Use the same colors, repeat images, lines, pieces of text, and try to convey a consistent mood. Branding is all about this consistency which will ultimately allow people to identify your brand in a second.
Having your background imagery overlap with your timeline/sidebar can be very effective when done correctly. The key is to present a striking image without cluttering or distracting from the important information you’re trying to display. This effect can really add a lot of life to a potentially generic or boring twitter layout.
As with any form of web design less is more. It may be tempting to fill your page with video and elaborate interactive pieces. Beware though as these bells and whistles may only serve to irritate your readers. A better approach is to concentrate on creating quality content that attracts readers for the right reasons.
The fact is that the Twitter template is extremely flexible and most designers only use a small proportion of the options available to them. So let you imagination run wild! Experiment! Enjoy yourself! This enthusiasm will be evident in your final design and will win you the attention you deserve.
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