Like other forms of online marketing, email marketing templates are extremely effective when done well, and completely useless when done badly. People usually don’t hesitate to delete emails that they think are unimportant. Though modern email marketing templates should be solicited, many people still associate them with annoying spam. This means the average email marketing template only has a few seconds with which to entice the customer to click.
This consumer skepticism is what makes the design element of email marketing templates so important. As ever when it comes to web design simplicity is the key. Effective email marketing templates are clear and concise. Use bright colors and stay away from flashy animations which take an age to load.
Be careful how you use images in your email marketing templates, everybody is way too familiar with the ‘image cannot be displayed’ message, and for this reason it is not a good idea to rely on images to get your point across. You should definitely never have your copy contained within an image.
It is important that you test your email marketing templates’ compatibility with a number of different email service providers and software, eg. Gmail, Hotmail, Outlook, etc. You should also bear in mind that the standard minimum email width is 600 pixels.
When designing email marketing templates it’s best to assume that your customers are using the lowest spec computers even if it seems obvious they are not.
Outfitting your email marketing templates with your logo design is a good idea and there are a number of ways to go about it. One approach is to place the logo on the ‘call to action’, that’s the little icon that says ‘click me’ or ‘donate’, etc. This reassures the customer as essentially you are putting your brand’s ‘seal of approval’ on the link. If the email marketing template links to your company’s homepage then it is common to have the logo as the header, as this creates consistency between the email and the landing page.
Ultimately email marketing templates are a great asset to companies seeking to capitalize on the proliferation of ecommerce. When done well they’re cheap, effective and offer a quantifiable return on investment that other forms of online promotion, social media for example, do not.
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