So you already have a nifty, brand new layout for your social network profile. What a great start! It probably feels like wearing a Power Suit with a matching t-shirt, nice Italian shoes and silver cufflinks. The layout design is flawless and it encompasses every single aspect of your company’s image, philosophy and products. And it feels so good to look at it. You know your product’s most intricate aspects and you have carefully outlined and organized every single aspect of your Social Networks’ marketing campaign: targets, communities, channels, visuals…
It is opportune to ask: have you thought of the language you are going to use?
A question like this can’t be taken lightly, since there is an implicit code on social networks. You might be wearing your fancy Power Suit and you might even have an amazing Spanish leather case for your state-of-the-art laptop, but if you don’t know how to behave in presence of potential customers, fancy clothing won’t help you make deals. There is a way and a tone to delineate marketing deals and it goes beyond having a pretty layout. Know how to carry an elegant campaign and people will trust you.
So it is a good idea to be always delightful, polite and collected.
Things are not that different in social sites: Etiquette is a convention amongst community members in order to ease the exchange of information and to generate a friendly coexistence. It is usually unwritten and it mixes ethical aspects with common sense. The number of members to these sites increases every day and we are all more and more involved in this kind of online mingling. New rules try to regulate the interaction and conversions within users just like a constitution would. We have rights and we have obligations. Fortunately, we can check our email, eat a bag of potato chips, have a soda and play games while assuming our duties within online social communities.
No one can become a gentleman overnight. But we can offer you a few tips that will make your campaign more polished and appealing to new and old customers:
1. Personal Affairs are Personal.
Publishing inner-circle or personal information on your profile that can be classified as, perhaps, too personal will detract from your company’s image. We expect that kind of bonding from our friends, not from the companies that provide us with services. There are some things users do not need to know.
2. Turn away when in urge to cough or sneeze (don’t trust viral campaigns)
Viral campaigns are as useful as the brand positioning strategies they ascertain. It has happened before that the meme was strong and had a great impact on its targeted community. Everyone was doing it and if you weren’t doing it, you ended up doing it due to peer pressure. Users eventually embraced the viral campaign… but no one remembers the brand. Or maybe you think of this great concept that was crafted to spill through the world, but no one gets it. You can’t force these things. So don’t spread your viral campaigns. Always carry a handkerchief with you…
3. Always say “Thank You”
Let’s face it: no one likes to follow orders. We can’t expect a broad participation if we don’t ask people nicely, let alone if we don’t give them something for their effort. Social network members are more willing to participate if they find an added value in these activities.
We can’t make a gentleman out of you, but we can show you the ropes. The constant exercise of these principles will make you delightful to your customers. Don’t forget to be charming.
Learn how a Social Networking Profile can improve your conversions here. We can help you charm your customers with amazing marketing campaigns.
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