Of all the different forms of advertizing in existence today there is none more distinctly modern, practical and contentious than the lowly flash banner. With everybody and their dog turning away from their TVs and spending progressively more time online, web banners have stolen pride of place among advertizing media and now represent the most significant and potentially profitable battleground for consumer attention. Flash banner design in particular has a lot to answer for as it has become targeted by both consumers and businesses alike as an unprofitable nuisance.
How can we explain this antipathy? The answer is simple: bad flash banner design. The fact is with so much that can go wrong it’s pretty easy to design a bad flash banner. With that in mind let’s take a look at a few ways to design better flash banners.
Good flash banner design prioritizes the experience of the customer over everything. That means you need to design a banner that can be viewed by everyone regardless of their computer’s specs or the speed of their internet connection. Create a banner with a low file size by avoiding lengthy, elaborate animations and music; aside from loading slowly these things also tend to distract and irritate customers.
Don’t let your banner loop on and on endlessly, a lot of people won’t pay it any attention. Just let it loop a few times and then display your slogan/logo. Consider the speed of your text as well, let it loop slowly and use a small amount of persuasive text.
Give people the option to pause/close your flash banner if they don’t like it. Not all publicity is good publicity, if you annoy your potential customers it will negatively affect your sales.
If you follow the steps we’ve just outlined you should find your flash banner campaigns are effective and profitable.
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