Web banner design is not as complex as you might think; though a lot of things can go wrong by following just a few simple guidelines you should find that all your web banner campaigns provide a healthy return on investment. Let’s go over those guidelines now so you can avoid the mistakes of those less fortunate! [More]

Web banner design is no laughing matter. Though many web banners may be funny; it’s less funny to contemplate the money that gets wasted on laughable web banner campaigns that lead nowhere. Web banner design is at its most successful when it’s respecting the customer and inspiring interest in a brand. Many businesses fail to reach this target or don’t even try. [More]

Web banner design is all about the customer! Too many businesses approach a marketing campaign from the perspective of what they hope to attain from the customer as opposed to what they hope to provide them. [More]

Web banner design usually has the same goal regardless of who is utilizing it. It’s usually intended to direct traffic to a site where they can spend money on a product or service. There are exceptions; education, charitable or state organizations sometimes utilize web banners for other purposes, however most web banner design is for commercial purposes. [More]

Web banner design is the key to successfully launching new products online. Web banners are one of the simplest, quickest and most cost effective ways of generating traffic to a site. However a lot of marketers waste the opportunities that web banners represent by pumping out low grade banners that see their products staying on the shelf. Let’s examine the kind of web banner design that works for launching new products. [More]

Web banner design is only a minor element of most comprehensive online marketing campaigns. However that doesn’t mean that web banners aren’t a great opportunity to raise awareness of your brand and the products you offer. It’s easy to tell the difference between an ambitious company with major growth in their crosshair, and a fly by night con-artist who wants a quick buck and to just as quickly disappear, from the quality of the web banner design they produce. [More]

Web banner design is something that drives dedicated designers really crazy, not good design of course, but that spammy, ugly school of design that still persists in some corners of the Internet. The common theme that ties all examples of such design is a general lack of respect for the consumer. The days of getting away with that kind of disrespect are quickly dwindling as consumers are spending more and more time online discussing their purchases. [More]

Web banner design has come a long way since its humble beginnings in the mid nineties. That’s not to say that it has come as far as it should have. While banners are generally a lot more attractive and functional these days, some marketers have taken the sophisticated tools at their disposal and used them to produce web banner design that is firmly stuck in the last decade. [More]

Web banner design has two goals; firstly it is an opportunity to increase awareness of your brand by having your company name, logo and other associated material in a public space. Secondly and more importantly web banner design is intended to generate traffic to your website and ultimately create a high level of sales. [More]

Web banner design has gone through a series of iterations since its emergence in the early nineties. It would be nice to say that it has improved continuously during this period; however that would be somewhat of an exaggeration. While it’s true that good web banner design has continually improved, at the same time we have seen the rise of low cost design enable the creation of a vast number of spammy banners that litter the Internet to this day. [More]