Landing page design should never be an afterthought. Though other aspects of your campaign may come first in terms of what the customer experiences, e.g. a banner links to a landing page, your landing page design is what closes the sale and is thus of the utmost importance. Excellent landing pages all have a few elements in common, so let’s take a look at the ten most important: [More]

Flash banner design is a fine art; when faced with all the gimmickry they enable, many marketers get carried away, resulting in tasteless, ineffective banners. Aside from technical considerations the key to flash banner design is to always put the consumer’s experience above everything else. [More]

Web banner design is not as simple as the end product might suggest. Unfortunately not enough marketers seem to be aware of the subtle features (both technical and psychological) that distinguish a terrible banner from a perfect one. [More]

Landing page design is a lot more important than the majority of online marketers seem to believe. While generating traffic may be the most exciting and difficult part of your online campaign, it certainly doesn’t pay to neglect landing page design. After all, even if you generate a million visits it won’t matter if your landing page is broken. Marketing is all about conversions. [More]