The rise of Twitting reflects the increasing passion the general public has for branding. People are increasingly realizing the power of effective branding and the way it works. The Twitter generation are essentially wrestling the power of branding away from large businesses and making it their own. [More]

In the last few years marketers have really begun to appreciate the value of banner ads. Some of the advantages of banner ads include their interactivity, their low cost, and the easy measurability of their success. Unfortunately this popularity means that the internet is now awash with badly designed banner ads. [More]

Increasingly marketers are realizing the unique benefits of a good web banner design. In order to understand the benefits of web banners it is useful to make comparisons with other forms of advertizing media.
First of all the interactive nature of a web banner design gives it an edge over passive mediums such as television and print media. [More]