Landing page have one purpose only: simplification. They are a rather synthesized version of a website that has basic information and a call to action.
I think you have noticed that, every single time I write about landing pages, I talk about “calls-to-action”. Always. While it is not my intention to underrate your marketing knowledge, you can’t imagine how many times the designers and I have had arguments about where to put the call to action, since the customer never made it clear or it wasn’t provided at all. [More]

Many people start their Social Profile Marketing campaigns without having a clue about the rights and ownership over the published contents. That’s not exactly a clever move but, as in high school, common sense has little or nothing to do with trends.
(Purpose one: stop talking about my high school days. That’s why I’m paying a shrink for..) [More]