Video-based Social Networks, at first, were my dystopian nightmare coming true. I must admit that, sometimes, I don’t see the future as this gleeful cyber-utopia. The way media came into our houses and showed us how unlikeable we were made me cringe. I don’t like any reality show because I strongly believe reality is just the sum of every point of view, not just a chosen few. Plus, the tackiness and the lack of finesse on which people (yes, even burnt-out celebrities are people) is displayed struck me as inhuman. [More]

A welll-designed landing site can be two things: a useful tool to make online businesses or a voodoo amulet. It rarely is both at the same time.
Once, on a previous post, I mentioned something called “magical thinking”: The kind of mindstate on which supernatural properties are attributed to an object. I think that we need to have faith in something, but this not exactly a productive thought when it comes to Internet marketing. Many times we believe that a particular detail (a certain kind of graphic or web design, some contents, some elements at the Home page) will guarantee that people will be eager to make effective conversions. [More]

 Web Banner seem to be designed for aggressive, competitive publicity. They’re bright and, when well done (taking into account design, message, location, volume and such)they send the message through massively and accurately. A marketing campaign should always consider the use of these because they get your customers clicking. However, there is an aspect to banners that hasn’t been exploited deeply yet: institutional campaigns. [More]

 Social Network is the answer to the teary prayers of many marketers. Oh, my: An affordable, quick, dynamic way to build up a customers’ database with plenty of channels to deliver and receive communication about products and services? “Cut me a piece of that!”, they say. It’s a fact that Social Networking sites limit targets, geographical areas, interests and professions in an effective, to-go way. So it’s just a matter of picking up a group or network, spread the word and they’ll come. [More]

The launch of an email-based marketing campaign should be easy, right? It’s cost-effective, it can get you quick results and help you reach millions of new customers with just one click… right? Just tell them what to do, where to find you and your selling rates will hit the roof in no time… right?
Reality check: ANY kind of marketing campaign requires thoughtful planning. [More]

Animated web banner ads operate on the same principles commercial cartoons were based upon: human eye is attracted to movement. But it can be taken beyond that. A well-balanced blend of design, content and performance can transform a bland banner into something memorable. Yet, somehow, the idea of a timeless web banner somehow defies our preconception. It’s never been done before. [More]

So you already have a nifty, brand new layout for your social network profile. What a great start! It probably feels like wearing a Power Suit with a matching t-shirt, nice Italian shoes and silver cufflinks. The layout design is flawless and it encompasses every single aspect of your company’s image, philosophy and products. And it feels so good to look at it. You know your product’s most intricate aspects and you have carefully outlined and organized every single aspect of your Social Networks’ marketing campaign: targets, communities, channels, visuals… [More]

An email marketing plan cannot only rely on pretty templates. Granted: a solid email template design can get you read. But you have to ask yourself: what do you want your potential customers to read? As we get closer and closer to the future, we rely on emails heavily. We communicate with others through them in the same way others used to depend on traditional mail. [More]