You have just come up with a great banner strategy for your company´s advertising campaign, but you also need to make those clicks convert into sales. Optimize your landing page techniques to make the shopping experience for customers easier to follow and properly suited for commercial purposes.

 Have a page structured for your customers to land when they click on your banner Ad. This should be focused on making your customers buy what you offer. Don´t have other distracting elements or links that may guide the web surfer to other pages, even if they are inter links to your own.

Don´t make customers go to your main page after clicking on your Ad. You need to direction those energized customers, ready to buy into knowing what you are offering with more detail and walk them through the process.

 Here are some useful tips to make your landing page more sales friendly for banner ad campaigns:

 • Content Relevance: The content you write has to be directly relevant to what you are offering. People want to know more about what you are selling and the closer you get to what they want to know the faster you will turn those visits into sales.

• Be Concise: Writing for online purposes is quite different than writing for off line aims. People want the information to go straight to the point, describing the product / service offered. People who visit your landing page are most likely to purchase what you are offering during their visit, give them the info they need to reinforce that sale.

 • Direct sales page: Your landing page is designed to make sales, forget about the rest. Don´t distract visitors with advertisements or links to other internal or external WebPages. Make sure you have only what customers need to purchase what you offer.

 • Call to action: Tell customers what to do in order to end the deal. Give them some catchy phrases to exhort the sale process. This is usually done at the end of the process but you may want to add a couple of call to action techniques throughout your landing page, depending on the design and the amount of products offered.

Once you have established your landing page for sales purposes you may start testing it. Try and check if there are some technical or grammatical mistakes. Have others from your team, friends or family brows around your landing page, see what they think. Remember, you are building this page for customers to feel comfortable during the process.

To learn more on how to optimize your Banner landing page visit us online at Bannerhero.com.

Posted on: 7/7/2009 at 2:09 AM
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