For those who haven´t been connected to the Internet for the last couple of years Facebook is one of the most used social communities worldwide. With more than 200 million active users and 100 million enthusiasts entering this social community every day, Facebook has a commercial potential that hasn’t been exploited by many companies, yet.
With a global community constantly connecting and checking out what´s going on in their virtual social lives, Facebook has a dozen features to keep you connected all day long. Taking advantage of this global village has to do with how well you direct your campaign strategies and the impact it generates among your online followers.
There are many ways to start creating your marketing campaigns and branding strategies to position your products / services in this community. First of all you need to create an account. A corporate account that is, with your product information to let your virtual community followers know what you are going to offer. The second step is to begin sending invitations to friends, family and potential customers to become part of your community. So far so good!!
After establishing your account, adding the proper corporate information and visual support, inviting the people you know to join in, you really need to start coming up with new and innovative ways of branding your products / services online.
Here are some useful tips:
1. Campaign introduction
Begin your campaign by sending out to your community information about what you are launching and offering. Let them know what your company is about and establish a corporate relation with the people in your community. That is what social communities are all about, letting the public speak their minds in these social spaces design to interact with them.
2. "Publisher" tool
This is a feature formerly known as “the status box”, where you can post a comment to be viewed by your friends and your friend’s friends, also by networks, expanding its reach within users. Making videos, images or status messages be reached by far more viewers than you can think of.
3. Live Stream Box
This is a feature that allows you to share real life events and updates happening in the moment. Like president Obama´s Inauguration ceremony that was connected via live stream and CNN, with over 1.5 million comments, allowing millions of users to see what’s happening and share thoughts throughout their regular profiles. You can easily download this feature with a Facebook API key, upload a small file to your website and embed some lines of code into your web Page.
4. Apply guerrilla marketing tactics
These are unconventional marketing strategies that are focused on surprising your customers by letting them know about your products / services in unconventional ways. Be creative, you have dozens of features in Facebook that may be useful in this process. Star coming up with tactics to make your corporate image present, have others know what you’re offer and make them be part of your community.
There are many ways of reaching your audience on Facebook, you just need to start playing with all the applications available and choose which ones are more suitable to attack your croud. Make your brand present by sending messages to your community with useful and interesting information, features or specials you may come up with. Just don’t send a million messages just to have a constant presence, it may get old and in the end people might end up deleting your messages without even reading them.
For more information on how to generate social community marketing strategies visit us online at www.bannerhero.com
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