A banner shape and size may depend on the impact and budget you want to spend in advertising. There are some standard sizes already established and you may want to pick one according to the intended advertising strategy.

Remember, a banner has to be created and needs to have a purpose depending on the location offered in the web page you are going to advertise. Depending on the shape you have you can come up with a neat design that will attract people to your Internet advertising banner. 

The impact a banner has depends on basically three aspects. Size, location within the page and the banner´s design. These have to work in favor to make it as useful as possible, generating impact and traffic to a landing page. 

Here are some standard sizes and shapes described to choose a banner that will go along for your ad:

• 468 x 60 Standard banners: Created to have the ad design in a horizontal position it is the most popular banner around. You can locate it on the top or bottom side of the page. 

• 234 x 60 half banners: Also to be located in a horizontal position it has half the size of a standard banner with the same height.

• 120 x 600 standard skyscrapers: commonly located in the left side of the page its intention is to be vertically located like a building. Eye catching and with enough space to do a combination of text and moving objects.

• 160 x 600 wide skyscrapers: Also for vertical positioning is the biggest, widest of them all. Intended to catch the viewer’s eyes it may be used with a wide variety of graphic and multimedia combined with jumbo size.

• 88 x 31 standard button: The smallest of this family is basically used to have a really short message like “click Here” or a company name only, also commonly used for expectation campaigns.

Keep your banner design nice and simple. Have your company´s logo and corporate information where web users will find them. Depending on the banner´s size you can add more information and additional features.

Try and keep multimedia in a low level. Don´t stack it with a whole world of moving gadgets and unnecessary objects that will confuse the viewer. Customers want to know what the banner is about and the company´s information and description.

Remember the purpose of your banner is to inform & promote your products / services and have customers click on the banner in the page. Try and make your Ad more important than the website itself to have customers interested in clicking it. 

To read more helpful tips on how to create & design your own Custom Web Banner or get a professional quote log on to www.ilikewebsites.com

Posted on: 6/1/2009 at 11:42 PM
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