Landing pages have one purpose only: simplification. They are a rather synthesized version of a website that has basic information and a call to action.
I think you have noticed that, every single time I write about landing pages, I talk about "calls-to-action". Always. While it is not my intention to underrate your marketing knowledge, you can't imagine how many times the designers and I have had arguments about where to put the call to action, since the customer never made it clear or it wasn't provided at all.
For the sake of my friendship with the designers' team, my own peace of mind and in order to help you get more clicks and sales, I'll say this again:
HAVE A CLEAR CALL TO ACTION!
Done. Now, today's topic is how to create the ULTIMATE landing page design.
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Creating a Landing Page demands a basic knowledge of both Internet Design and Marketing. There are many variables for a web designer to juggle when it comes to design a landing page. But we will get to that in a few.
You want to know how to create a landing page? Well, it's your lucky day! We'll share some tips and basic instructions to create an effective landing page. That way, you will know how to implement this tool of massive reach in an effective way as part of your marketing campaign. It is time to think big, and that doesn't necessarily implies hefty budgets.
But, first, what is a landing page, anyway?
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Landing pages became an exercise on language. Writing for them became one of the most zen-like exercises I've had to face as a copywriter. This is my story
I remember when I began to write for these blogs. Most of my time, surprisingly enough, wasn't spent on research (and, I have to say, I take research as the only tool that enables me to write about any topic at all). Deadlines would pile up and office time wouldn't suffice me to keep my production steady. What was wrong with me? I mean, this isn't (writing essays about) rocket science, so why is this taking me so long?
Old habits die hard.
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A welll-designed landing site can be two things: a useful tool to make online businesses or a voodoo amulet. It rarely is both at the same time.
Once, on a previous post, I mentioned something called "magical thinking": The kind of mindstate on which supernatural properties are attributed to an object. I think that we need to have faith in something, but this not exactly a productive thought when it comes to Internet marketing. Many times we believe that a particular detail (a certain kind of graphic or web design, some contents, some elements at the Home page) will guarantee that people will be eager to make effective conversions. Although it is true that some kind of hook is needed to attract customers, solid bases are needed to transform each visit in a closed business.
Landing pages, in the end, serve a function: deliver a call-to-action. They give useful information about products and services, they provide the channels to contact the company and we can get information about customers and prospects.
I ask you: is that enough?
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The collection of information for commercial purposes is one of the most challenging tasks in online marketing. It is an art, convincing people to take some time, fill some form that asks for their name, last name, address, age, favorite color and baseball team can drive people to fleet that part of your webpage in no time. Make the data collecting process nice and easy for customers to give to you. There are many information queries your company doesn’t need, so know what to ask.
Also design a data entry form that customers won´t feel scared of, filled with complicated and extent questions without an adequate selection to choose from. Give your customers the answers for most of the questions you are asking, for example: if you want to know the customer´s city or state, you may have the City or state with a selection to choose from. Make the process short and easy, this is where the engagement stage fails to be completed and companies loose contact with potential clients. More...
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The purpose of having a custom landing page is to make customers go straight to what you are offering online. But is it really necessary to design a landing page for your advertising banners? Well if you really want to generate sales and convert visits into sales you might want to start building one.
To have an effective landing page you first need to establish its purpose. Create a page where you customers can find, get informed and purchase your products / services in a fast and efficient way, making the shopping experience comforting for customers and fitting for your business.
Try and have everything your customers expect to find when purchasing online: More...
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Have you ever visited a landing page that asks for your personal information but you just have doubts about filling in the information? Ever though what would make visitors more confident to obtain that precious information you need from them? Well give your landing page visitors the confidence and assurance that their information will be safe with your company.
Millions of customers visit every day countless WebPages and end up landing on sites that will ask for their information, the trick is if they are confident of leaving their info or not. The decision of leaving your personal data to strangers is not something people will just do without thinking about it and being sure they are leaving it in good hands. Make your potential customers feel they are in a professional and reliable site they can be confident to do business with.
Give them the assurance they are dealing with a serious, professional company that knows how to handle personal information and that they can be sure they are in good hands with you. More...
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Having a well design animated web banner is not enough to make that sale you are looking for. A Marketing Landing Page needs to have some specific features focused jus on generating that sale.
A landing page is used for customers to get there after they click on a banner. Its purpose is to end the shopping process by guiding customers on the different steps to buy a product online.
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