So you already have a nifty, brand new layout for your social network profile. What a great start! It probably feels like wearing a Power Suit with a matching t-shirt, nice Italian shoes and silver cufflinks. The layout design is flawless and it encompasses every single aspect of your company’s image, philosophy and products. And it feels so good to look at it. You know your product’s most intricate aspects and you have carefully outlined and organized every single aspect of your Social Networks’ marketing campaign: targets, communities, channels, visuals…
It is opportune to ask: have you thought of the language you are going to use?
A question like this can’t be taken lightly, since there is an implicit code on social networks. You might be wearing your fancy Power Suit and you might even have an amazing Spanish leather case for your state-of-the-art laptop, but if you don’t know how to behave in presence of potential customers, fancy clothing won’t help you make deals. There is a way and a tone to delineate marketing deals and it goes beyond having a pretty layout. Know how to carry an elegant campaign and people will trust you.
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