Landing pages have one purpose only: simplification. They are a rather synthesized version of a website that has basic information and a call to action.
I think you have noticed that, every single time I write about landing pages, I talk about "calls-to-action". Always. While it is not my intention to underrate your marketing knowledge, you can't imagine how many times the designers and I have had arguments about where to put the call to action, since the customer never made it clear or it wasn't provided at all.
For the sake of my friendship with the designers' team, my own peace of mind and in order to help you get more clicks and sales, I'll say this again:
HAVE A CLEAR CALL TO ACTION!
Done. Now, today's topic is how to create the ULTIMATE landing page design.
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Many people start their Social Profile Marketing campaigns without having a clue about the rights and ownership over the published contents. That's not exactly a clever move but, as in high school, common sense has little or nothing to do with trends.
(Purpose one: stop talking about my high school days. That's why I'm paying a shrink for..)
It is tedious to read the Terms of Service but, if you're serious about your campaign, you have to know the extents of these terms and how they affect the quality and promotion of your message.
When in Rome, post as the Romans...
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