We make web banner designs (and, I must add, we're good at it). We take a rather limited format and we use all our creative power to convey the message you want us to deliver. You give us abstract notions, concepts and sources of inspiration and we shape a banner that's suitable for your marketing needs - for an affordable price!
it's a sweet deal, isn't it?
We offer you creative solutions, the know-how of our designers, multiple options to choose from and killer prices. I ask once again: It's a sweet deal, right?
With that in mind, care to explain me why the hell things don't flow as smoothly between your company and this company?
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To be honest, I've got Web Banner Design Blog Blues today.
It's Monday. One day, four more to go. Everyone has got their noses stuck to their computer screens. Music vaguely sounds from someone's speakers. Six sentences and I haven't said anything relevant about we banners. Seven sentences and I feel I have to say something on the matter or it would be rude to waste your time with my digressions.
Ever since I began writing about web banners and other Bannerhero.com products, I've learned a lot, not only about what we do or the business field we do it for. I've chosen topics that concern me and found the links with web banners, social profile page designs and such. It's been a long way, but there's a longer way to go.
I think today it's time to stop and ponder a little about a massive marketing tool that's been with us for a while now.
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"There's nothing you can do that can't be done.
Nothing you can sing that can't be sung.
Nothing you can say but you can learn how to play the game.
It's easy."
("All You Need is Love" - The Beatles)
Email Marketing campaigns are far from bulletproof. There are not 100% effective and rely more on the advertising premise than mere distribution. A fancy, well done template can help you get your message through, but you're on your copywriter's hands now.
That's when the fun begins. For your competitors, at least...
I know it, you know it, and we all know it: email campaigns are a quick way to reach loads of potential customers. It increases your chances of closing deals, making conversions and building up a worthy database. Statistics broaden possibilities but, just between you and me...
... The size (of your campaign) doesn’t matter if you're just bragging and your mouth fails to be where your money is.
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Web Banner designs easily become obsolete. Every single improvement on technology adds a layer of difficulty to advertisements. It’s not only a matter of having an upper hand anymore: if you’re not on the know, trust me: you’ll sink and hit rock bottom.
I don’t claim to be an expert on human nature (otherwise, I wouldn’t have as many arguments as I have with my girlfriend), but there is one safe thing to say: we get bored easily. Think of those times on which you get one tiny bit of a song embedded in your brain and you can’t get it out. You want it to stop, you try to think of other tunes but you can’t shake those three notes off of your mind.
Annoying, isn’t it?
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Landing pages became an exercise on language. Writing for them became one of the most zen-like exercises I've had to face as a copywriter. This is my story
I remember when I began to write for these blogs. Most of my time, surprisingly enough, wasn't spent on research (and, I have to say, I take research as the only tool that enables me to write about any topic at all). Deadlines would pile up and office time wouldn't suffice me to keep my production steady. What was wrong with me? I mean, this isn't (writing essays about) rocket science, so why is this taking me so long?
Old habits die hard.
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